Creating wearable looks with attitude is Isabel Marant’s straightforward design credo. Her collection for H&M synthesizes this distinctive philosophy: to offer real clothes that capture the moment. With inspiration from the most beloved and iconic pieces from her career, Marant has assembled an eclectic wardrobe of must-have downtown staples with trademark Parisian flair. Everything for a contemporary woman needs is included, from T-shirts to sweatshirts, tailored outerwear to dresses, and chunky knits to sleek boots and bohemian accessories. Everything goes with everything, because Isabel is convinced that style is all about individual attitude. She encourages the wearer to interpret fashion freely.
The Isabel Marant for H&M collection is an eclectic mix of boho elegance and rock ‘n’ roll insouciance. The spirit is quintessentially Marant: masculine tailoring – expressed in coats and jackets with strong shoulders and cocooning cuts – is featured, together with skinny pants, sweatshirts, loose blouses, airy dresses and textured knits. Embellishment adds nuance, with tie-dye prints on pants and blouses and Western-style piping on lean pants. Skinny and cropped leather pants have an assertiveness softened by loop-knit pieces.
The same free-mix spirit extends to the teen wardrobe – a playful edit of its grown-up counterpart, with an emphasis on prints. Marant sees no real distinction between these two worlds – it’s mostly a matter of sizes. As a designer who started rebelling against accepted norms in her teens, it makes perfect sense to her.
For the very first time, Marant has also created a compact wardrobe for men, which is interspersed with the same multi-culti careless vibe of the womenswear. It includes precisely tailored outerwear and chunky knits; leather biker pants matched with tie-dye T-shirts; and Western-style jeans and shirts paired with the iconic hooded sweatshirt. The sporty pieces have an air of vintage Americana.
Concrete-jungle tones of black, charcoal and gray brightened by touches of white and red mingle in the color palette. Tie-dye prints and jacquards give colors a melting quality. Fabrics combine substance with a soft yet solid hand or even a certain fluidity to embody a trademark, lived-in charm: wool, canvas, jersey, leather.
Accessories are boho accents. Marant’s signature beaded chains, skinny scarves and long metal belts mix with bangles, bracelets and earrings. Footwear includes cone-heeled soft boots and a pair of very Parisian high-heeled pumps. Knit scarves and beanies, rocker boots, printed sneakers, fisherman’s caps and beaded belts punctuate the men’s wardrobe.
The collection emanates the same ease and taste for embellishment that has won Isabel Marant a dedicated following. In this ground breaking collaboration with H&M, and for the first time ever, these clothes are made available to a wider audience of all ages. With its energetic spirit, yet absence of style dogmatism, this collection is a celebration of the individual.